After an Economics & Politics degree at Nottingham University and 3 years in corporate sales, OB Jed Thirkettle (School, 2018) finally took the step to open his own business, something that had been brewing for the past 6 years of his life.

Having founded JUCED in 2024, his mission is to grow and establish the brand in the UK market as the leading high protein fruit juice, and best alternative to protein shakes which currently exist today. There has been a noticeable shift online in the past year away from diets, eating windows and restricted regimes. People are beginning to wakeup and want natural, healthy ingredients.

"This is one of the reasons why I created JUCED. Real fruit juice which is naturally sweet. No added sweeteners, sugar or artificial flavours. High in Vitamin C (as real fruit juice should be). 15g added Collagen protein."

Visit Jed's page for more details and stay up-to-date with his journey!  JUCED