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News > Old Berkhamstedian News > Max Dudley has made his dream a reality

Max Dudley has made his dream a reality

Before lockdown, Max Dudley (Class of 2008) was a furniture designer and builder.  Overnight, due to the Covid-19 pandemic, his work-stream stopped completely.  He decided to use this as an opportunity to pursue his passion of chicken farming.

Max has launched Cheyney’s Pastured Poultry, an ethical, free-range chicken farm with a subscription egg service providing vitamin and nutrition-dense eggs to local homes in and around Berkhamsted.

Max designed and built the chicken coop from scratch, a modular, mobile, permaculture-led chicken house with an ability to collect the mineral-rich chicken poo and cultivate egg production.

Max said: “Lockdown has demonstrated the importance of food security, it was only a few months ago that we were scrambling around for eggs, which were in short supply due to the virus.

“It wasn’t all plain sailing, farming is an exceptionally difficult industry to penetrate, and requires a lot of upfront capital, so I went round Berkhamsted speaking to various farmers to lease a small piece of land

“What people don’t realise is that chicken farming in its current guise is not sustainable, you may opt for free-range eggs but this is not having an impact on production.

"My vision is to create a more productive farming method, and have better food security, and this is easily done if we change our farming techniques.

"Which is why I set up Cheyney’s Eggs. We deliver a weekly subscription service providing households in HP4 with 6, 12 or 24 eggs.

“We’ve had a great uptake thus far and we look forward to supplying more homes and businesses with eggs laid in Berkhamsted.”

To find out more, visit: or visit the Hill Farm Shop to buy eggs.

Great work Max!

To read more, click on the link below:

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